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Keyword research is most important and valuable part in the search engine marketing.With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.
There's little debate among search marketing experts that identifying and optimizing for the specific words that people are typing into search engines is a crucial element of a successful search marketing campaign.
Continuously discover quality, targeted new keyword opportunities to gain a competitive advantage.
Effectively and continuously turn your keyword research into action.
Make keyword research a supporting piece of your overall search marketing efforts so that your researched keywords actually lead to profits for your business.
There are a lot number of keyword research tools like google keyword tool,market samurai,keyword discovery and many more. But, these tools cannot show us how valuable or important it might be to rank for and receive traffic from those searches. To understand the value of a keyword, we need to research further, make some tests and researches.
Try this today: -
1.Is the keyword relevant to the content your website offers?
2.Search for the term/phrase in the major engines.
search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
3.Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter.
In Google Adwords, choose "exact match" and point the traffic to the most relevant page on your website. Measure the traffic to your site, and track impressions and conversion rate over the course of at least 2-300 clicks (this may take only a day or two with highly trafficked terms, or several weeks with keywords in lesser demand).
4.Using the data you’ve collected, make an educated guess about the value of a single visitor to your site with the given search term or phrase.
Long Tail keywords in Demand
70% of searches are "long tail" ,the long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day (or even only once, ever!), but, when taken together, they comprise the majority of the world's demand for information through search engines.
Some keyword tools to look-on while discovering new keywords:
Google Adwords’ Keyword Estimator
Google Insights for Search
Google Trends Keyword Demand Prediction
Microsoft AdCenter Keyword Forecasting
Wordtracker’s Free Basic Keyword Demand
Keyword research is most important and valuable part in the search engine marketing.With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.
There's little debate among search marketing experts that identifying and optimizing for the specific words that people are typing into search engines is a crucial element of a successful search marketing campaign.
Continuously discover quality, targeted new keyword opportunities to gain a competitive advantage.
Effectively and continuously turn your keyword research into action.
Make keyword research a supporting piece of your overall search marketing efforts so that your researched keywords actually lead to profits for your business.
There are a lot number of keyword research tools like google keyword tool,market samurai,keyword discovery and many more. But, these tools cannot show us how valuable or important it might be to rank for and receive traffic from those searches. To understand the value of a keyword, we need to research further, make some tests and researches.
Try this today: -
1.Is the keyword relevant to the content your website offers?
2.Search for the term/phrase in the major engines.
search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
3.Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter.
In Google Adwords, choose "exact match" and point the traffic to the most relevant page on your website. Measure the traffic to your site, and track impressions and conversion rate over the course of at least 2-300 clicks (this may take only a day or two with highly trafficked terms, or several weeks with keywords in lesser demand).
4.Using the data you’ve collected, make an educated guess about the value of a single visitor to your site with the given search term or phrase.
Long Tail keywords in Demand
70% of searches are "long tail" ,the long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day (or even only once, ever!), but, when taken together, they comprise the majority of the world's demand for information through search engines.
Some keyword tools to look-on while discovering new keywords:
Google Adwords’ Keyword Estimator
Google Insights for Search
Google Trends Keyword Demand Prediction
Microsoft AdCenter Keyword Forecasting
Wordtracker’s Free Basic Keyword Demand
