How to get Backlinks - SEO Training Indore, SEO Institute Indore, Digital Marketing Internship Indore

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Page Rank

More Page rank means more beneficial for your website.It is easy to know if a website has a good rank. Just download a google toolbar and see what page rank is alloted to it,if its more than 3 go on getting link from there.


Relevant to your niche

If you are promoting electronic products then you should create links on similar sites within your niche. Otherwise, your link diminishes in value and will be of little to search engines. Try to get links within related niches. Websites that offer the same services or topics are excellent candidates for link building.


Anchor Text Importance: -

Using targeted keywords when creating anchor text for your links. This helps search engines associate keywords with your site. Using keywords as anchor text improves your websites ranking for searches. This way, you’re not only creating high quality backlinks but also building hundreds of keywords for your website’s SEO.


Link Placement

Not all links on a page carry the same weight. The closer a link is to the top, the more weight it carries. If footer links worked for you before, now is the best time to re-think your strategy.

Your back link campaign does not end with knowing what a good link is. It takes patience and perfect execution in clinching quality links. It can be frustrating at times but sticking with the strategy eventually makes better traffic a reality.

Some points you must know:

If a low quality site wants to link to you from a page with 100 links on it you can basically forget it as the strength of the link is shared by, well, 100 others!

You should try to get your website into the good ‘neighbourhoods’ of your industry. Try and get links from the websites at the top of Google for your key phrases after all Google likes these sites enough to rank them! Find that circle of sites where all the big boys in your industry link to and are linked from and get involved. Don’t worry too much about “theme” of websites linking to you though – as this is well, a bit, unproven. Good for traffic though!
See who links to your competitors and try and get a link as well (or ask to have those links replaced with yours)

Join Social Networks, not for the links themselves, but to get your content noticed so that real sites link to you!

A link is a link. If someone, anyone wants to link to you accept, just don’t always reciprocate with a link back to them (may negate the value of the link ) and could see your site lose trust. Remember Google says it is impossible for a site to hurt your site by simply linking to your site, but you can hurt your site if you link to another site with a ‘shady’ backlink profile.

Keyword Research: Art of Making Money - Digital Marketing Internship Indore

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Keyword research is most important and valuable part in the search engine marketing.With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.

There's little debate among search marketing experts that identifying and optimizing for the specific words that people are typing into search engines is a crucial element of a successful search marketing campaign.

Continuously discover quality, targeted new keyword opportunities to gain a competitive advantage.

Effectively and continuously turn your keyword research into action.
Make keyword research a supporting piece of your overall search marketing efforts so that your researched keywords actually lead to profits for your business.

There are a lot number of keyword research tools like google keyword tool,market samurai,keyword discovery and many more. But, these tools cannot show us how valuable or important it might be to rank for and receive traffic from those searches. To understand the value of a keyword, we need to research further, make some tests and researches.

Try this today: -

1.Is the keyword relevant to the content your website offers?

2.Search for the term/phrase in the major engines.
search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.

3.Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter.
In Google Adwords, choose "exact match" and point the traffic to the most relevant page on your website. Measure the traffic to your site, and track impressions and conversion rate over the course of at least 2-300 clicks (this may take only a day or two with highly trafficked terms, or several weeks with keywords in lesser demand).

4.Using the data you’ve collected, make an educated guess about the value of a single visitor to your site with the given search term or phrase.

Long Tail keywords in Demand

70% of searches are "long tail" ,the long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day (or even only once, ever!), but, when taken together, they comprise the majority of the world's demand for information through search engines.

Some keyword tools to look-on while discovering new keywords:

Google Adwords’ Keyword Estimator

Google Insights for Search

Google Trends Keyword Demand Prediction

Microsoft AdCenter Keyword Forecasting

Wordtracker’s Free Basic Keyword Demand

SEO Techniques & Strategies for First Page Rankings - SEO Training & Internship Indore

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Keyword-rich text: The majority of a site's pages should contain the words and phrases the target audience types into search queries. Pages should appear somewhat focused on these important keyword phrases, and the phrases should be featured prominently on the page. Otherwise, the page won't convert well or receive consistent search engine traffic over time. Keyword research and copywriting for individual HTML tags are a part of this building block.

Site Architecture and Page Layout: Search engines and end users must be given easy access to keyword-rich content. How text, graphic images, and multimedia files are arranged on a page tells search engines and site visitors which content the site owner believes is most important. URL structure and technical architecture figure into that as well.

Link Building: Commonly referred to as link popularity, this is the number and quality of third-party links pointing to a particular Website. Of course, not all links pointing to a site are objective, third-party links, but those types of links aren't always the most credible.
For all the new technology that's emerged in the past 10 years, these building blocks still form a solid foundation, even with video, audio, and other multimedia search optimization. What's fascinating, however, is the different SEO opinions on which is the most important block.

Keyword-Rich Text

Since optimization is centered on query-based searches on the Web search engines, many SEO professionals feel SEO's core is text. It's a logical conclusion, since searchers must type text into a search box to receive document information.
Sometimes, a document isn't text-based. Some documents (or files) are graphic images or multimedia files. Therefore, the document surrogate, or a text-based substitute for a non-text file, must contain text search engines can crawl and use to determine relevancy.
As much as I understand the use of text-based, keyword-focused documents and document surrogates for information retrieval, however, I don't believe keyword-rich text is the most important component of a successful SEO program. Text without context carries little meaning to searchers.

Information Architecture and Interface

I consider a site's information architecture and page layout to be the most important component of an SEO program. Since I'm a Web developer with a background in user-centered design (UCD), my opinion shouldn't surprise anyone.
In 1995, when I built my first Web site, I felt a Web site's information architecture was the foundation of successful information retrieval. And not just for commercial Web search engines either. Search engines are only one part of information retrieval. A scent of information and sense of place are also key areas of information retrieval. As I've reviewed more Web analytics data, my opinion has only grown stronger.
If a house has a strong foundation, it will be around for a long time. Without one, the house will collapse rather quickly. It's the same for a Web site. SEO should be about building that strong foundation, not chasing algorithms and exploiting search engines. Start with a strong foundation. Accoutrements can always be added, refined, and removed.
Every time I analyze a site for search usability, I find the most expensive, time-consuming SEO solution involves modifying the site's information architecture. Any beginner SEO can place keyword phrases in HTML title tags and meta tags. But creating site navigation and cross-linking with a labeling system that users understand? Identifying page types and assigning the most appropriate cross-links? Knowing when to use text-based documents -- and when not to? Optimizing for site visitors as well as search engines? These aren't quick, easy tasks to complete.

Additionally, a target audience's search behavior often varies by site type (B2B, B2C, publisher, education, etc.), age, gender, education level, and so forth.
Nonetheless, once a strong information architecture is in place the site sees vast improvements in qualified search engine traffic and cost savings. It's easy to modify Web copy when the foundation is solid.

Link Building

Sometimes, a site receives qualified search engine traffic due to link popularity. In fact, if a site type (such as a Flash-based site) is unable to have the aforementioned on-page criteria, link development is often the only organic SEO solution.

As a side note, I understand black hat SEO professionals do link development, albeit low-quality, spam link development. They fill a niche. Web site owners don't like to accept the fact that their sites aren't as great as they think, and they fall prey to the black-hat SEO sales pitch: "You don't have to change your site. We can get your site instant link popularity."
Web site usability and link development go hand in hand.
People tend to link to sites whose content they find useful and informative. In addition, if Web site owners make that content easy to find through a solid information architecture, they pack one of the most powerful one-two punches: unique, useful content that's easy to find.